Dettol's clean slate for the future
As the second half of 2021 approaches and there's a cautious optimism about the future, Dettol’s new campaign encourages us to tap into the passions that make us truly happy, and protect what we love doing most.
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Credits
powered by
- Agency McCann/London
- Production Company Craft London (In-House at McCann/London)
- Director Mindcastle
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Credits
powered by
- Agency McCann/London
- Production Company Craft London (In-House at McCann/London)
- Director Mindcastle
- Production Co. MindsEye
- Post Production Absolute Post
- Sound Wave Studios/London
- Business Director Kate Modeland
- Creative Director Matt Crabtree
- Creative Team Richard Holmes
- Creative Team Simon Lotze
- Planning Director Matilda Ruffle
- Producer Elin Tiberg
- Strategy Director Karen Crum
Credits
powered by
- Agency McCann/London
- Production Company Craft London (In-House at McCann/London)
- Director Mindcastle
- Production Co. MindsEye
- Post Production Absolute Post
- Sound Wave Studios/London
- Business Director Kate Modeland
- Creative Director Matt Crabtree
- Creative Team Richard Holmes
- Creative Team Simon Lotze
- Planning Director Matilda Ruffle
- Producer Elin Tiberg
- Strategy Director Karen Crum
Created by McCann London, directed by Mindcastle and produced through Craft and Mindseye, this trio of spots takes a documentary-style approach for Dettol, showcasing real-life stories of determination and commitment to the things that matter.
The films star Ben and Alex, bike-mad brothers from Nottingham [above], Yasmin, the empowered heroine of The Saltley Stallions Women’s Football Club, and Catlin Leigh, a rising Lancastrian judo star [both below].
“Over the last year, we’ve all been reminded about the importance of good hygiene habits, and how they aren’t just the foundation for good health, but a huge enabler of our lives and our livelihoods," said Karen Crum, Global Strategy Director at McCann. "So much of the conversation around hygiene habits has been rooted in fear and worry, and we wanted to show the alternative view; that with simple habits, it can take the mental load of worry away, leaving you feeling free to enjoy life.”
“We’re very proud of our latest equity campaign," added Matt Crabtree, Global Creative Director at McCann. "Bringing to the fore the beautiful and timeless truth, that since 1933 Dettol hasn’t just been effectively killing germs, but effectively helping us to do what we love.’
Dettol – Helping Protect What We Love Since 1933 (Football)
Dettol – Helping Protect What We Love Since 1933 (Judo)
