HP's life in the Faass lane
Director Bernd Faass takes HP's laptop on the road in a charming film about truly remote working.
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Credits
powered by
- Agency AKQA/Berlin
- Production Company ANORAK Film
- Director Bernd Faass
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Credits
powered by
- Agency AKQA/Berlin
- Production Company ANORAK Film
- Director Bernd Faass
- Executive Creative Director Jake Cooper
- Creative Director Gabrielle Soria
- Senior Creative Andre Blanco
- Copywriter Res Matthys
- Copywriter Niklas Scholz
- DP Jens Spori
- Editor Oliver Don
- Producer Tobias Steinhauser
- Producer Franko Melisch
- Music Production Thomas Berlin
Credits
powered by
- Agency AKQA/Berlin
- Production Company ANORAK Film
- Director Bernd Faass
- Executive Creative Director Jake Cooper
- Creative Director Gabrielle Soria
- Senior Creative Andre Blanco
- Copywriter Res Matthys
- Copywriter Niklas Scholz
- DP Jens Spori
- Editor Oliver Don
- Producer Tobias Steinhauser
- Producer Franko Melisch
- Music Production Thomas Berlin
Nifty laptops and working-from-home solutions have made remote working all the more possible, but it's unlikely you'll want to travel as far and wide as the self-assured protagonist in this fun spot for HP.
Following nimble hero Markus (first seen in the brand's Work Better campaign) as he smugly enjoys PC time as his colleague experiences cyber-rage, Work Anywhere is a lighthearted look at the device's capabilities.
Comedically directed by Bernd Faass through Anorak Film, with a creative concept from AKQA Berlin, this fast-paced and entertaining romp may not be Covid-cautious but is compelling.
