How to clap in a sexy way

There’s a slightly unrealistic scenario in Silence – one of the funniest in this series titled Isolation Life – a quartet of zooming women find themselves with nothing to say to each other. “Another quiz?” suggests one to break the ice, “Nooooooooo!” the other three wail.

Largely though, in these nicely-observed ads created by AMV BBDO and produced by Outsider, the women have plenty to share; including what pants to wear on a zoom date and how to prepare for Clap for Carers night when there's a fit guy on your street.

The latest instalment in the brand’s ‘Look on the Light Side’ campaign, the collection is airing across Channel 4 On Demand, with a social media activation supported by mental health charity Mind, signposting help for people struggling with isolation anxiety.

*AMV CD Matt Swinburne commented, "lockdown sucks, but we had fun making these. Hopefully these spots can make a few people smile.”