Hotels.com's perfect somewhere for everyone

Much like finding the perfect life-partner, searching for the ideal vacay spot can be a difficult audition of attributes before stumbling across 'the one'.

Noting the similarities between Hotels.com's online offering and a standard dating site, Wieden + Kennedy Portland, the brand's new creative agency partner, has created a witty and relatable campaign encouraging users to Find Your Perfect Somewhere.

With well-written VOs coming across like a lonely-hearts column, the Family Beach Hotel and Business Hotelare given a lovely personification, making an asset of the service's toolset in a manner that hits perfectly.