Hot off the press
In a striking campaign for the Firefighters Foundation of Argentina and its attempt to curb forest fires, Havas creative shop HOY has developed the first fireproof newspaper.
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Credits
powered by
- Agency Hoy
- Production Company Walden Studio
- Director Guido Cassini
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Credits
powered by
- Agency Hoy
- Production Company Walden Studio
- Director Guido Cassini
- Creative Director Hernan Damilano
- Art Director Santiago Esposito
- Music/Sound Design Twins Music
- Executive Producer Jeronimo Gonzalez Montalvo
- Chief Creative Officer Tony Waissmann
- Creative Director Maria Lujan Donaire
- HP Maite Orlievsky
- Editor Guido Cassini
Credits
powered by
- Agency Hoy
- Production Company Walden Studio
- Director Guido Cassini
- Creative Director Hernan Damilano
- Art Director Santiago Esposito
- Music/Sound Design Twins Music
- Executive Producer Jeronimo Gonzalez Montalvo
- Chief Creative Officer Tony Waissmann
- Creative Director Maria Lujan Donaire
- HP Maite Orlievsky
- Editor Guido Cassini
With a pandemic still causing mayhem around the world, it's easy to forget that there are numerous other disasters waiting to strike at any moment too.
Trying to mitigate the devastation caused by forest fires, the Firefighters Foundation of Argentina and Havas creative shop HOY have devised a plan to curb one of the most prolific spreaders - the humble newspaper.
In association with Noticias de la Comarca Newspaper and SeSocio Financial Investments, the creative team have developed the world's first Fireproof Newspaper, a neat stunt that both disrupts the problem and helps educate those that may unwittingly cause it.
