Work
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HORNBACH's DIY imperfectionists
Heimat Berlin celebrates relatable home improvement snafus in a well-observed and sweetly directed spot.
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Credits
powered by
- Agency Heimat/Berlin
- Production Company Tony Petersen Film
- Director Rune Milton
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Credits
powered by
- Agency Heimat/Berlin
- Production Company Tony Petersen Film
- Director Rune Milton
- Music Thomas Berlin
- Sound Designer David Arnold / (Sound Designer)
Credits powered by
Credits
powered by
- Agency Heimat/Berlin
- Production Company Tony Petersen Film
- Director Rune Milton
- Music Thomas Berlin
- Sound Designer David Arnold / (Sound Designer)
Advertising is often accused of perpetuating unrealistic standards of perfection, but this autumn campaign for HORNBACH bucks this trend by celebrating the joy in DIY deficiency.
Based on the motto "Es kann nicht schlecht sein. Denn es ist von Dir" (It can’t be bad. Because it is made by you), this well-observed ad sees the sort of little mistakes many of us make take centre stage.
Directed by Rune Milton and produced by Tony Petersen Film, with Heimat Berlin as the agency, Your Work is certainly something to be proud of.
