ATG bets on a winner
This campaign for the Swedish horse racing organisation takes us back in time to the potential genesis of harness racing.
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Credits
powered by
- Agency Akestam Holst NoA/Stockholm
- Production Company Bleck
- Director Rune Milton
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Credits
powered by
- Agency Akestam Holst NoA/Stockholm
- Production Company Bleck
- Director Rune Milton
- VFX/Grade/Online Copenhagen Visual
- Art Director Jesper Holst
- Copywriter Mark Ardelius
- Producer Helena de Brun
- Producer Josefin Kollberg
- Editor Peter Brandt
- Sound Designer Kevin Koch
- Composer Jonas Larsen
- VFX Supervisor Christian Sjöstedt
Credits
powered by
- Agency Akestam Holst NoA/Stockholm
- Production Company Bleck
- Director Rune Milton
- VFX/Grade/Online Copenhagen Visual
- Art Director Jesper Holst
- Copywriter Mark Ardelius
- Producer Helena de Brun
- Producer Josefin Kollberg
- Editor Peter Brandt
- Sound Designer Kevin Koch
- Composer Jonas Larsen
- VFX Supervisor Christian Sjöstedt
In this campaign from Swedish horse racing organisation ATG, the brand speculates on its own origin.
In an action-packed 90-second ad, we get thrown back to the Swedish countryside in the late 19th century. People are gathering for a horse race feature three people, one a young and poor peasant girl who takes a critical bet against a prominent rich man who is no stranger to dirty tricks.
Created by Åkestam Holst NoA Stockholm and directed by Rune Milton through Bleck Films, the thrilling race that follows aims to mirror today's more sophisticated horse racing.
