Honda encourages riders to join its community
The world's largest motorcycle manufacturer, is launching its latest campaign as part of a mission to engage its current and non-bike riders to join and feel proud to be part of its community.
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Honda Motor Europe Motorcycles has launched its latest campaign, titled Without you, it’s just a road, with the aim of encouraging bikers and non-riders alike to join its community.
Through cross agency collaboration between VCCP Spain and VCCP London, the new brand campaign focusses on the experience of the Honda bike ride, showcasing the fun that can be had from riding a Honda Bike, rather than the bike itself.
Placing the rider at the core of the campaign, the simple slogan was created to encourage fellowship and to engage the huge community of Honda Riders in Europe and show them that the motorcycle brand understands what is important to riding communities. That they can have fun, play and feel the adrenaline to the fullest at every moment and connect on the road. Without the community of riders, a road is just a road.
Credits
powered by
- Agency VCCP/Madrid
- Production Company Antiestatico
- Director Alvaro Stocker
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Credits
powered by
- Agency VCCP/Madrid
- Production Company Antiestatico
- Director Alvaro Stocker
- Executive Producer Pedro Alfonso
- Post Production Antiestatico
- Audio Post Oiga Music
- Sound Engineer Nacho Gulias
- Creative Director Javi Barreiro
- Executive Creative Director Beto Nahmad
- Copywriter Mikel Merino Rodriguez
- Copywriter Sara De Las Heras Berrotaran
- Editor Juan Pablo Arrieta
- Colorist Marti Somoza
- Art Director Ivan Ezquerro Fernandez
- Art Director Paula Casas
- Producer Geraldine Buhrkohl
Credits
powered by
- Agency VCCP/Madrid
- Production Company Antiestatico
- Director Alvaro Stocker
- Executive Producer Pedro Alfonso
- Post Production Antiestatico
- Audio Post Oiga Music
- Sound Engineer Nacho Gulias
- Creative Director Javi Barreiro
- Executive Creative Director Beto Nahmad
- Copywriter Mikel Merino Rodriguez
- Copywriter Sara De Las Heras Berrotaran
- Editor Juan Pablo Arrieta
- Colorist Marti Somoza
- Art Director Ivan Ezquerro Fernandez
- Art Director Paula Casas
- Producer Geraldine Buhrkohl
At the heart of the campaign is this cinematic film, which follows a number of different bike riders on the road, riding through various landscapes and climates showing that the community is open to everyone. It celebrates the camaraderie of being a rider whether you are strangers or longtime companions. The film depicts couples, friends and strangers riding the iconic Honda Motor Europe Motorcycles together and showcases the joy they feel on the road.
The film begins with a voiceover stating “It’s just a road. One long empty road. When you choose to ride it you bring it to life”, highlighting the meaning riding can have. The music creates a relaxing experience, which accompanied with the voiceover, takes the audience on an emotive journey.
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Nick Bennett, European Brand Marketing Section Manager at Honda Europe Motorcycles said: “We know that riding communities are very important to riders and we want to offer them a way to connect as they are the heart of our brand. We are proud of this campaign and the messages it conveys. There is a bike for everyone and you can find the right community for you.”
Beto Nahmad, Executive Creative Director at VCCP Spain added: “It is a pleasure for us to be able to work together and ride with Honda Motor Europe Motorcycles. It's an exciting race every day. We have realised that riders enjoy the road much more with their tight community, and without them the road is just pavement. This ride has been all about teamwork, enjoying the emotions and friendship, and that's what life is all about.”
