Modelo inspire fans to Cinco Auténtico
Modelo and Mexican actor Jaime Camil team up to inspire fans to “Cinco Auténtico” with virtual Modelo Mercado and “Museum of Cinco” in Los Angeles.
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As the beer born in Mexico nearly 100 years ago, Grey New York and Modelo is bringing back its Cinco Auténtico campaign to spotlight Mexican traditions, artistry and culture, and help fans authentically celebrate Cinco de Mayo.
Fans can “Cinco Auténtico” with the return of the Modelo Mercado, a limited-time online marketplace filled with authentic Mexican products made by Mexican and Mexican American artisans. New this year, the Modelo Mercado will come to life at the brand’s first “Museum of Cinco” at the Placita Olvera Cinco de Mayo Festival in Los Angeles on May 7. The educational and engaging pop-up will highlight the history of the holiday and feature a collection of decor, traditional clothing, pottery, and other crafts, curated by Mexican actor, producer and TV personality, Jaime Camil.
As this year marks the 160th anniversary of Cinco de Mayo celebrations in the U.S., Modelo aims to honour the tenacious and bold story of the holiday at the thriving Los Angeles street festival that brings together some of the best aspects of Mexican American culture. The “Museum of Cinco” will display unique creations from the Modelo Mercado artisans and provide historical and cultural context on the holiday to enhance fans’ Cinco de Mayo celebrations through acknowledgment of the day’s history.
Credits
powered by
- Agency Grey/New York
- Production Company The Maestros
- Director Sangre
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Credits
powered by
- Agency Grey/New York
- Production Company The Maestros
- Director Sangre
- Chief Production Officer James McPherson
- Executive Producer Jona Suarez
- Producer Nicole Hornbeck
- Associate Music Producer Beliansh Assefa
- Editing Cosmo Street/New York
- VFX The End FX
- Music Pickle Music + Sound
- Sound Gramercy Park Studios
- Chief Creative Officer Thiago Cruz
- Executive Creative Director Sara Worthington
- Executive Creative Director Armando Flores
- Creative Director Alvaro Soto
- Creative Director Madeline DeWree
- Art Director Vail Prior
- VFX Artist Eduardo (Wawin) Arriagada Gonzalez
- Copywriter Jonathan Friedman
Credits
powered by
- Agency Grey/New York
- Production Company The Maestros
- Director Sangre
- Chief Production Officer James McPherson
- Executive Producer Jona Suarez
- Producer Nicole Hornbeck
- Associate Music Producer Beliansh Assefa
- Editing Cosmo Street/New York
- VFX The End FX
- Music Pickle Music + Sound
- Sound Gramercy Park Studios
- Chief Creative Officer Thiago Cruz
- Executive Creative Director Sara Worthington
- Executive Creative Director Armando Flores
- Creative Director Alvaro Soto
- Creative Director Madeline DeWree
- Art Director Vail Prior
- VFX Artist Eduardo (Wawin) Arriagada Gonzalez
- Copywriter Jonathan Friedman
“Cinco de Mayo is an important but often misunderstood holiday, so Modelo and I are helping fans celebrate authentically and gain a better understanding of the day’s roots,” said Camil. “Los Angeles has ties to the beginning of Cinco de Mayo celebrations, so we’re elevating the city’s rich cultural history at the ‘Museum of Cinco’ and honoring artisans who beautifully showcase the vibrancy of Mexican heritage through their craft.”
Fans outside Los Angeles can “Cinco Auténtico” and purchase hand-crafted goods for Cinco de Mayo celebrations by visiting the Modelo Mercado vendors’ websites through the Modelo Instagram page today through May 7. The limited-time online platform features six Mexican American small businesses from around the country who embody the Mark of a Fighter and honour Mexican American culture through the items they create and sell.
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