ESPN welcomes Ochocinco's playoff pitch

In its sixth year of the Ready for Football brand platform, Arts & Letters and ESPN kicked off the NFL on ESPN season with Welcome to Football.

Now, they're introducing a new campaign, Playoff Pitch, which went live in time for the NFL Playoffs on ESPN.

Grabbing inspiration from the classic Monday Night Football anthem, “Are you ready for some football”, agency A&L created the “Ready For Football” brand platform for the NFL on ESPN. The platform engages fans by elevating the drama, storylines, and stakes of the NFL season as it unfolds in real time.

ESPN – Playoff Pitch

Credits

Agency Arts & Letters/Richmond
Production Company O Positive
Director Jess Coulter

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Credits

Agency Arts & Letters/Richmond
Production Company O Positive
Director Jess Coulter
Executive Producer/Founding Partner Ralph Laucella
Executive Producer Marc Grill
Editing & Animation XYZ (In-House at Arts & Letters/Richmond)
Editor Arts & Letters/Richmond
Editor Arts & Letters/Richmond

Post Producer Arts & Letters/Richmond
Executive Producer Arts & Letters/Richmond
VFX & Finishing Parliament VFX
VFX Supervisor Jade Kim
CG Supervisor Dan Fine
VFX Producer Aiste Akelaityte
VFX Producer Anna Borysewicz
VFX Artist Sebastien Le Coz

Animator Arts & Letters/Richmond
Color Rare Medium
Colorist Fergus McCall
Executive Producer Heath Raymond
Color Producer Nubia Lima
Audio Mix Barking Owl
Sound Designer/Audio Mixer Elizabeth McClanahan
Creative Director/Partner Kelly Bayett

Executive Producer Ashley Benton
Junior Producer Jenna Pangilinan
Executive Creative Director Charles Hodges
Executive Creative Director Molly Jamison
Creative Director Chris Kim
Creative Director Mike Behrends
Senior Copywriter Craig Gerringer
Art Director Jonathan Hirsch

HP Lisa Gatto Setten
Executive Producer Calleen Colburn
Senior Producer Rachel Acors
Music Supervisor Casey Wheeler
Executive Producer Eric Liney
Production Designer Kevin Bird
DP Kris Kachikis
VFX Caio Sorrentino

Talent Troy Aikman
Talent Chad Ochocinco
Talent Joe Buck

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“We’re celebrating the start of the NFL Playoffs on ESPN with the best booth in the sport in Joe Buck and Troy Aikman… and some clever pitching from none other than Chad Ochocinco. This continues the momentum we showcased throughout an action-packed season of Monday Night Football,” said Vice President of Sports Marketing at ESPN, Curtis Friends.

Looking towards the 2024 NFL Playoffs, the Playoff Pitch gives fans the feeling that anything is possible during this part of the season. In the campaign’s anthem, Chad “Ochocinco” runs into Monday Night Football play-by-play announcer Joe Buck and Game Analyst Troy Aikman, and excitedly pitches them ideas on how to add pizazz and that intense playoff feeling to their broadcast while following them around the stadium.

“To build off our kickoff launch spot with Jason Kelce, we’re welcoming fans back to the most exciting part of the season with ‘Playoff Pitch’. We wanted to match what all NFL fans are feeling at this point, which is anxious, excited, and that anything is possible. Chad ‘Ochocinco’ Johnson brings this feeling to the next level, with unbridled enthusiasm for what watching this year’s playoffs could be,” said Mike Behrends, Creative Director at Arts & Letters.