HOKA’s supercharged sneaker
Anomaly’s snappy spot for the running shoe brand captures a female athlete’s sprint through a vibrant city aided by her Mach X trainers.
Credits
powered by- Agency Anomaly/Venice
- Production Company ProdCo
- Director Leigh Powis
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Credits
powered by- Agency Anomaly/Venice
- Production Company ProdCo
- Director Leigh Powis
Credits
powered by- Agency Anomaly/Venice
- Production Company ProdCo
- Director Leigh Powis
Directed by Leigh Powis through ProdCo, Anomaly’s captivating spot for running shoe brand HOKA showcases its Mach X trainers through a runner’s colourful city sprint.
A montage of quirky and compelling shots capture the spirit of the city as the athlete speeds through its bustling streets. Paired with a fast-paced and charismatic soundtrack, the film subtly showcases the Hoka Mach X sneaker’s ability to support the protagonist's speed and endurance efforts.