Hide and Suzuki

Suzuki – The Best Kept Secret on the Road

Credits

Agency TMW Unlimited/London
Production Company Stink/UK
Director Traktor

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Credits

Agency TMW Unlimited/London
Production Company Stink/UK
Director Traktor
Managing Director/Executive Producer Andrew Levene
Editing Final Cut/London
Senior Post Producer Nikki Porter
Editor Ryan Beck
Color Company 3/London

Executive Color Producer Ellora Soret
Senior Color Producer Edwin Elkington
Colorist Jean-Clement Soret
Colorist Matthieu Toullet
VFX Framestore/London
VFX Producer Ben Stell
VFX Creative Director Kamen Markov
VFX Supervisor Luigi Russo

VFX Editor Humberto Reynaga
Sound Factory Studios/London
Sound Producer Ciara Wakley
Sound Designer/Audio Mixer Josh Campbell
Chief Creative Officer Graeme Noble
Creative Director Mark Urey
Associate Creative Director Neil Matthews
Associate Creative Director Stuart Woodall

Head of Production Millie Graham-Campbell
Senior Producer Stelios Theocharous
Producer Ben Roberts / (Producer)
Production Designer Nicholas Foley-Oates
DP Franz Lustig
Assistant Editor Hannah Burger

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It's safe to say that in most automotive advertising, the key purpose is to show the car. Well, not so for Suzuki.

Taking on the concept that Swift owners don't want the secret of their vehicle's awesomeness known to the world, TMW Unlimited's The Best Kept Secret on the Road sees increasingly elaborate attempts at concealment.

Shot by Traktor through Stink, the funny conceit is brought to life through enjoyably wacky ideas; a well-shaped topiery being a particular highlight.