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JD Sports x Nike – Money At

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Sports apparel brand Nike and retail chain JD Sports have joined forces to launch this visually-captivating short film in collaboration with hip hop duo Flyana Boss, created by Translation and directed by Global through Partizan.

To create the characters in Money At, Global harnessed the power of 3D scanning technology to capture movements from Flyana Boss and their fans in a way that blurred lines between reality and the digital realm. 

These scans were then transformed into avatars, and placed into fantastical, sci-fi-esque dreamscapes which, through seamless transitions and camera movements, blend into different colourful worlds to bring the duo’s track to life.

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