JD Sports x Nike's digital dreamscape
Global’s mesmerising film for the sports retail chain and apparel brand takes us on a dizzying journey through a pearlescent, 3D-animated fantasy world featuring American hip hop duo Flyana Boss.
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Credits
View on- Agency Translation/New York
- Production Company Partizan/USA
- Director Global
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Credits
View on- Agency Translation/New York
- Production Company Partizan/USA
- Director Global
- Executive Producer/Managing Director Lisa Tauscher
- Executive Producer/Director of Sales & Marketing Mike Lobikis
- Executive Producer Sara Nix
- Executive Producer Kimi Thomas
- Head of Production Ani Mikirdichian
- Executive Producer/Co-Founder Daniel Yaro
- Group Creative Director Devin Baker
- Creative Director Roger Hoard
- Executive Creative Director Jason Campbell
- Senior Art Director Dupree Bostic
- Senior Copywriter Lucas Kelly
- Art Director Lewi Yonas
- Junior Art Director Sandra Tsang
- Junior Copywriter Rebecca Chen
- Executive Producer Ava Rant
- Executive Producer Diane Hill
- Associate Producer Victoria Pita-Romero
- Production Manager Elizabeth Cook
- Executive Producer Matisse Gaillard
- Post Producer Julia Fruktenbein
- Colorist Yerlan Tanayev
- VFX Supervisor/Editor Yurii Karih
- Sound Designer Jack Goodman
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Credits
powered by- Agency Translation/New York
- Production Company Partizan/USA
- Director Global
- Executive Producer/Managing Director Lisa Tauscher
- Executive Producer/Director of Sales & Marketing Mike Lobikis
- Executive Producer Sara Nix
- Executive Producer Kimi Thomas
- Head of Production Ani Mikirdichian
- Executive Producer/Co-Founder Daniel Yaro
- Group Creative Director Devin Baker
- Creative Director Roger Hoard
- Executive Creative Director Jason Campbell
- Senior Art Director Dupree Bostic
- Senior Copywriter Lucas Kelly
- Art Director Lewi Yonas
- Junior Art Director Sandra Tsang
- Junior Copywriter Rebecca Chen
- Executive Producer Ava Rant
- Executive Producer Diane Hill
- Associate Producer Victoria Pita-Romero
- Production Manager Elizabeth Cook
- Executive Producer Matisse Gaillard
- Post Producer Julia Fruktenbein
- Colorist Yerlan Tanayev
- VFX Supervisor/Editor Yurii Karih
- Sound Designer Jack Goodman
Sports apparel brand Nike and retail chain JD Sports have joined forces to launch this visually-captivating short film in collaboration with hip hop duo Flyana Boss, created by Translation and directed by Global through Partizan.
To create the characters in Money At, Global harnessed the power of 3D scanning technology to capture movements from Flyana Boss and their fans in a way that blurred lines between reality and the digital realm.
These scans were then transformed into avatars, and placed into fantastical, sci-fi-esque dreamscapes which, through seamless transitions and camera movements, blend into different colourful worlds to bring the duo’s track to life.
