Hertility’s hope for hormones
The women’s health company launches a powerful film that aims to reframe the narrative on gynaecological issues.
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Credits
powered by
- Agency Be The Fox/Brighton
- Production Company Be The Fox
- Director Liz Unna
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Credits
powered by
- Agency Be The Fox/Brighton
- Production Company Be The Fox
- Director Liz Unna
- Concept/Creative Director Liz Unna
- Executive Producer Diana Ellis-Hill
- Producer Laura Richards
- Co-Writer Trak Ellis Hill
- DP Carmen Pellon Brusossa
- Choreographer Lynne Page
- Stylist Andrea Allen
- Colorist Jax Harney
- Editor Chloe Kelly
- Sound Design James Locke-Hart
Credits
powered by
- Agency Be The Fox/Brighton
- Production Company Be The Fox
- Director Liz Unna
- Concept/Creative Director Liz Unna
- Executive Producer Diana Ellis-Hill
- Producer Laura Richards
- Co-Writer Trak Ellis Hill
- DP Carmen Pellon Brusossa
- Choreographer Lynne Page
- Stylist Andrea Allen
- Colorist Jax Harney
- Editor Chloe Kelly
- Sound Design James Locke-Hart
“Agonising periods? Pain is normal. Irregular menstruation? Go on the pill. Still trying for a baby? Silly girl you left it too late.” Such is the dismissal and negative judgements often placed on women. Not to mention the fact that being ‘cranky’ at certain times of one’s cycle seems somehow to be worthy of blame.
This film, titled Ooh, Someone's Hormonal, was created for the at-home hormone and fertility testing service Hertility, by female-founded creative content agency, Be The Fox.
Directed by Liz Unna, through Creators Inc., it uses dance to express the confusion and shame women often feel about their bodies. The emotive narration highlights how women have been excluded by science and dismissed by a healthcare system that doesn’t understand them and was never built for them.
The dance is set to music from patriarchy-smashing pop artist Rebecca Lucy Taylor, AKA Self-Esteem.
