Her heart will go on without you
In an expertly crafted, single-shot music video from Caviar that hides cuts cleverly in swift movements and exciting footage, Selena Gomez delivers a powerful ballad to heartbreak and loss.
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Credits
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- Production Company Caviar/Los Angeles
- Director Los Perez
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Credits
powered by
- Production Company Caviar/Los Angeles
- Director Los Perez
- Executive Producer Kim Dellara
- DP Shawn Kim
- Production Designer Fernanda Guerrero
- Post Production Eighty4
- Sound Design Banjo Soundscapes
- Art Director Publicis/Buenos Aires
- Producer Clark Jackson
- Editor Lluis Murua
- Post Producer Nicolas Martinez
- Colorist Julia Rossetti
Credits
powered by
- Production Company Caviar/Los Angeles
- Director Los Perez
- Executive Producer Kim Dellara
- DP Shawn Kim
- Production Designer Fernanda Guerrero
- Post Production Eighty4
- Sound Design Banjo Soundscapes
- Art Director Publicis/Buenos Aires
- Producer Clark Jackson
- Editor Lluis Murua
- Post Producer Nicolas Martinez
- Colorist Julia Rossetti
As Selena Gomez sings about her lost once-love, she walks through her home, her beating, sacred heart attached to the front of her dress.
Amid floating guitars and surreal animation, Gomez captures a moment of pain and passion. She travels from room to room, changing every setting. Full of strange lamps that respond to her dancing, a room without a ceiling as a cyclone rages overhead. The different rooms help express the emotions of the song, emphasized by the single-shot focused entirely on the singer.
The single marks the actor and singer’s first song to be recorded entirely in Spanish in nearly a decade—“I am incredibly proud of my Latin background. It felt empowering to sing in Spanish again and De Una Vez is such a beautiful love anthem,” Gomez said.
Above: The BTS making-of video of De Una Vez
In the accompanying video using a combination of beautiful set designs and visuals, we see Gomez return to her Hispanic heritage & dreamily move past heartbreak as she traverses through rooms in a home while reflecting and signing about her healing. Leaning into magical realism and utilizing Mexican cultural references to create that fabulist sensibility, Director Los Pérez (Tania Verduzco and Adrian Pérez) states: “We wanted to play with powerful language and images. We designed the heart—we call it the Milagro in Mexico culture—and it’s light to be a metaphor for the healing throughout the story.
“We wanted to play with the amazing flowers the way Frida Kahlo did, but making it modern and cool for right now. The flowers on the dress, hair, and within the video all connect with this idea of renewal.”
Due to the Covid travel ban, Los Pérez ended up shooting the video remotely in just one day but thanks to the well-oiled machine that is Caviar’s production team and a talented crew, they crafted a wholly mesmerizing piece.
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