Hell or Habito campaign returns with pesky piranhas and terrifying tentacles

Habito – Piranhas

Credits

powered by

Agency Uncommon/London
Production Company StrangeBeast
Director Andy Baker

Unlock full credits and more with a Source + shots membership.

Learn More Or Log In

Credits

powered by

Agency Uncommon/London
Production Company StrangeBeast
Director Andy Baker
Sound Design Wave Recording Studios
Post Production Time Based Arts
Music Supervisor Dom Bastyra
Producer Zoe Muslim
Executive Producer Kitty Turley

Character Design Serge Seidlitz
Sound Designer Dugal Macdiarmid

Show full credits

Hide full credits

Credits powered by

Disruptive mortgage broker Habito is back with a bonkers new iteration of its Hell or Habito campaign created by Uncommon.

Once again directed by Strange Beast's Andy Baker, the two 10-second spots highlight the plight of UK mortgage-holders and would-be homeowners through surreal, luridly-animated scenarios.

In the first ad, a man's mortgage woes cause him to flood the room with sweat, attracting a shoal of rapacious piranhas; in the second [below], a woman is suffocated by terrifying tentacles that emerge from the stack of paperwork surrounding her. Thankfully, Habito offers a solution to these death-by-mortgage scenes.