Fact or fiction? Boatos tell us The Story of Tsutomu Yamaguchi
The gorgeously animated spot tells us the unbelievably true story of the Hiroshima and Nagasaki atomic bomb survivor.
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Credits
powered by
- Agency Filadelfia Comunicacao
- Production Company Marco
- Director Leo Drigo
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Credits
powered by
- Agency Filadelfia Comunicacao
- Production Company Marco
- Director Leo Drigo
- Creative Director Dan Zecchinelli
- Creative Director Manuel Rolim
- Art Director Ricardo Matos
- Copywriter Manuel Rolim
- Audio Oitava
- Animator Director Eduardo Bruekers
- Animator Eduardo Bruekers
- Animator Breno Rohr
- Animator David Lucas
- Animator Melissa Nagano
- Motion Graphics Bruno Franca
- Sound Designer Leo Correia
Credits
powered by
- Agency Filadelfia Comunicacao
- Production Company Marco
- Director Leo Drigo
- Creative Director Dan Zecchinelli
- Creative Director Manuel Rolim
- Art Director Ricardo Matos
- Copywriter Manuel Rolim
- Audio Oitava
- Animator Director Eduardo Bruekers
- Animator Eduardo Bruekers
- Animator Breno Rohr
- Animator David Lucas
- Animator Melissa Nagano
- Motion Graphics Bruno Franca
- Sound Designer Leo Correia
In these post-truth times, it's difficult to ascertain reality from fantasy. Thankfully, fact-checking websites such as the Brazilian Boatos.org give us a helping hand through the confusion.
To raise awareness for the site, agency Filadelfia and production company Março have created a gloriously animated piece of branded-content, telling the unbelieavable-but-true story of Tsutomu Yamaguchi, the only person to have survived both the Hiroshima and Nagasaki atomic bombs.
With a textured, screen-print style and some delightfully imaginative transitions, the spot's fantastical story is matched by its visuals. #truefact.
