Helen’s electric feels

Finnish electricity company Helen brings energy to life in this moving new brand film, created by marketing agency Dagmar and directed by Miika Vaso through Directors Guild Helsinki.  

Dynamic shots, striking cinematography and impressive post-production effects put the invisible force at the heart of the film, which captures the lives of two individuals from youth to adulthood. The concept behind the film is rooted in the idea that energy connects everything and everyone.  

“Rather than just using energy as a transitional element between our scenes, we wanted to make sure that we could feel it on multiple levels throughout the film. Seeing everything, from performances to VFX, through the lens of energy, became key to the process and allowed us to explore it in little details as well”, comments Vaso. The storyline follows the growth of two individuals, where energy takes the form of love, flowing through their lives. It begins with the carefree days of youth, gradually transitioning to the challenges and joys of adulthood.