EA SPORTS FC's playful new ad is for everyone
A bunch of celebrities and civilians find themselves transfixed by the latest iteration of the football game in the film from Uncommon and Vedran Rupic.
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Credits
View on- Agency Uncommon/London
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- Director Vedran Rupic
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Credits
View on- Agency Uncommon/London
- Director Vedran Rupic
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Uncommon/London
- Director Vedran Rupic
When Uncommon says that 'Everyone’s Playing' in its new campaign for EA SPORTS FC™ 27, it kinda does mean everyone.
From football legends to iconic influencers, the latest spot for the long-running videogame series shows just how involved people can get.
Containing some of his more eccentric tendencies (though we do love the bear that joins in on the campsite session), MJZ's Vedran Rupic does a terrific job of delving into the depths of some players' obsession.
Alongside the hero film, the campaign also threw a stunt in Times Square with Everyone’s Missing - a cheeky activation that saw a host of famous faces disappear from the individual billboards on which you might normally expect to find them.
The witty takeover saw Jude Bellingham, Kylian Mbappé, Lewis Hamilton, Ted Lasso, Alyssa Thompson and Lewis Capaldi instead come together in one shot, engrossed in a game of FC 27.
Captured by photographer Gabriel Moses, the Times Square creative also featured characters from The Sims, Star Wars and Disney, as well as The Oregon Duck, further hammering home the campaign's rather inclusive point.
