Nike dares to dream with TDR
A team of mechanics discuss their ultimate dreams in Thuan Tran’s charming 35mm film for sportswear brand Nike and streetwear label Taller De Rafa.
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Credits
View on- Agency Colorway
- Production Company Even/Odd Films
- Director Thuan Tran
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Credits
View on- Agency Colorway
- Production Company Even/Odd Films
- Director Thuan Tran
- Production Co Onlunchbreak
- Art Director Alyssa Miele
- Creative Juice Rodriguez
- Creative Jose Castro
- Creative Leo Rodriguez
- Executive Producer Elaine Tunnat
- Creative Producer Wafiqu Chowdhury
- 2nd Unit Director Sebastian Jimenez
- DP Sammy Suh
- Editor Thuan Tran
- Colorist Mikey Pehanich
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Credits
powered by- Agency Colorway
- Production Company Even/Odd Films
- Director Thuan Tran
- Production Co Onlunchbreak
- Art Director Alyssa Miele
- Creative Juice Rodriguez
- Creative Jose Castro
- Creative Leo Rodriguez
- Executive Producer Elaine Tunnat
- Creative Producer Wafiqu Chowdhury
- 2nd Unit Director Sebastian Jimenez
- DP Sammy Suh
- Editor Thuan Tran
- Colorist Mikey Pehanich
Director Thuan Tran helms this soulful and uplifting spot for sportswear brand Nike’s collaboration with streetwear fashion label Taller De Rafa, created by agency Colorway through Even/Odd Films.
Shot on hand-cranked 35mm film, the ad takes us into a mechanic’s garage, where workers sit around a table at lunch, chatting and fantasising about their ultimate dreams. Rather than showing each character speaking, the camera focuses on an older woman quietly taking it all in.
As she listens to the conversations around her, the footage shows her imagining herself in different careers, from chef to fashion designer to stunt car driver. When asked what her own dream would be, she responds in a sure and confident voice: “Everything.”
