H&M's homeware love affair

H&M – Fall in Love

Credits

Agency King/Stockholm
Production Company Bacon
Director Martin Werner

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Credits

Agency King/Stockholm
Production Company Bacon
Director Martin Werner
Production Services Tickle Film
Editing ArtOfficial Agency
Color Bacon X
Post Production/VFX Tint
Sound Design Ponytail Sound

Editor Peter Brandt
Executive Producer Samuel Cantor
Executive Producer Mette Jermiin
Producer Axel Herrlin
Producer Romina Tedoldi
DP Kasper Tuxen
Production Designer Laura Sabat
Colorist Hannibal Lang

Online/VFX Artist Evelina Astrom
Online/VFX Artist Olle Black
Song "Can't Take My Eyes Off You" Frankie Valli
Sound Designer Johan Johnson
Creative Frank Hollingworth
Creative Martin Sooder
Post Producer Anna Olsson
Producer Anna Granditsky

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Created by King and directed by Martin Werner through Bacon, this playful spot offers a gently mischievous twist to the idea that nothing beats the feeling of falling in love.

The spot, titled Fall in Love, introduces a succession of characters who fall head over heels in love with the soft touch of a wool rug or the shine of a champagne glass, making for some cheeky, humorous, and sometimes awkward situations, soundtracked by Can't Take My Eyes Off You by Frankie Valli.

Frank Hollingworth, Creative Director at King added: “We have played with the idea of ’falling in love’ with the chosen H&M HOME products included in the campaign. To clearly show that we have a bit of self-distance in what we do, we have exaggerated the role they play in the customers’ lives. We think it makes for an interesting and joyful feeling, adding a personal touch to the brand”.