GUP exposes the mystery of photography

Produced by Halal, this odd and charming film, Camera Dream, was shot on analog using a 16mm Bolex camera and tells the story of woman who unlocks some fascinating images from a roll of film. 

The art and photography magazine GUP commissioned the film, aiming to explore how photography can take you on a mysterious journey. 

The director said: "You can see photography as a medium that lies somewhere between the real and unreal, truth and construction. It was exactly this that we wanted to communicate with our film. To do this, we decided to shoot analog – a process that is full of surprises and provides unexpected bonuses. We wanted the commercial to feel like a short film, told in a fresh and visually striking way that is open for interpretation."