Granny's phone ploy gets good reception in Bouygues spot
French telecoms brand showcases its rural areas coverage in a humorous campaign out of BETC Paris.
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Credits
powered by
- Agency BETC/Paris
- Production Company Stink/France
- Director Emma Luchini
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Credits
powered by
- Agency BETC/Paris
- Production Company Stink/France
- Director Emma Luchini
- Sound Production General Pop (In-House at BETC/Paris)
- Copywriter Remi Campet
- Art Director Rayhaan Khodabux
- Executive Creative Director Stephane Xiberras
- Creative Director David Soussan
- Creative Director Marie-Eve Schoettl
- Music Creative Director Christophe Caurret
- Producer Sebastien Lintingre
- Producer Gregory Panteix
Credits
powered by
- Agency BETC/Paris
- Production Company Stink/France
- Director Emma Luchini
- Sound Production General Pop (In-House at BETC/Paris)
- Copywriter Remi Campet
- Art Director Rayhaan Khodabux
- Executive Creative Director Stephane Xiberras
- Creative Director David Soussan
- Creative Director Marie-Eve Schoettl
- Music Creative Director Christophe Caurret
- Producer Sebastien Lintingre
- Producer Gregory Panteix
As anyone who's had to climb a tree or hang halfway out of a bedroom window knows, getting a phone signal out in the sticks can be notoriously patchy.
One sneaky grand-mère turns this preconception to her advantage in a new campaign to promote Bouygues' enhanced 4G coverage in rural areas.
Created by BETC Paris and directed by Emma Luchini via Stink Paris, the humorous spot sees a young girl going to check up on her grandmother in the countryside, after she receives a call with seemingly poor reception. After a happy day of inter-generational bonding over clothes and make-up, the girl heads off... and we discover it was all an elaborate ploy by granny to engineer a visit.
