Gillette’s smooth operator
The Proctor & Gamble brand marks its first Super Bowl ad after a 16-year absence with an enjoyable spot that’s as slick as a wet blade sliding through foam.
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Credits
powered by
- Agency Grey/New York
- Production Company Ruffian/Los Angeles
- Director Martin Krejci
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Credits
powered by
- Agency Grey/New York
- Production Company Ruffian/Los Angeles
- Director Martin Krejci
- Executive Producer Robert Herman
- Head of Production Sheila Eisenstein
- Chief Production Officer James McPherson
- Director of Integrated Production Kimberly Kietz
- Executive Producer Kevin Grover
- Executive Producer Samantha Alvarado
- Associate Producer Brooke Azzaro
- Editing Cut+Run/New York
- Editor Gary Knight
- Assistant Editor Eli Beck-Gifford
- Managing Partner Lauren Hertzberg
- Executive Post Producer Ellese Shell
- Senior Post Producer Eytan Gutman
- VFX Rascal Post Production
- VFX Supervisor Andrew (Barnsley) Wood
- VFX Supervisor Kalle Lundberg
- Executive Producer James Beck
- Colorist Jean-Clement Soret
- Executive Color Producer Ellora Soret
- Audio Post Gramercy Park Studios
- Producer Connor Hollman
- DP Jan Velicky
- Production Designer Martin Krejzlik
- Producer Dante Da Parma
- Audio Mixer Matthew Baker
- Associate Creative Director Athanasia Kelly Efthimiu
- Associate Creative Director/Art Director Gemma Slack
- Associate Creative Director/Copywriter Athanasia Kelly Efthimiu
- Chief Creative Officer Justine Armour
- Creative Director/Art Director Brian Mekjian
- Creative Director/Copywriter Ryan McCarthy
- Executive Creative Director Lance Parrish
- Music Producer Kurt Steinke
- Producer Dante Da Parma
Credits
powered by
- Agency Grey/New York
- Production Company Ruffian/Los Angeles
- Director Martin Krejci
- Executive Producer Robert Herman
- Head of Production Sheila Eisenstein
- Chief Production Officer James McPherson
- Director of Integrated Production Kimberly Kietz
- Executive Producer Kevin Grover
- Executive Producer Samantha Alvarado
- Associate Producer Brooke Azzaro
- Editing Cut+Run/New York
- Editor Gary Knight
- Assistant Editor Eli Beck-Gifford
- Managing Partner Lauren Hertzberg
- Executive Post Producer Ellese Shell
- Senior Post Producer Eytan Gutman
- VFX Rascal Post Production
- VFX Supervisor Andrew (Barnsley) Wood
- VFX Supervisor Kalle Lundberg
- Executive Producer James Beck
- Colorist Jean-Clement Soret
- Executive Color Producer Ellora Soret
- Audio Post Gramercy Park Studios
- Producer Connor Hollman
- DP Jan Velicky
- Production Designer Martin Krejzlik
- Producer Dante Da Parma
- Audio Mixer Matthew Baker
- Associate Creative Director Athanasia Kelly Efthimiu
- Associate Creative Director/Art Director Gemma Slack
- Associate Creative Director/Copywriter Athanasia Kelly Efthimiu
- Chief Creative Officer Justine Armour
- Creative Director/Art Director Brian Mekjian
- Creative Director/Copywriter Ryan McCarthy
- Executive Creative Director Lance Parrish
- Music Producer Kurt Steinke
- Producer Dante Da Parma
Created by Grey New York, the ad has been expertly helmed by Merman director Martin Krejci, through Ruffian LA.
Titled Effort Comes Easy, the zesty spot promotes the launch of the GilletteLabs Exfoliating Bar razor system with a chap enjoying a fanciful shaving experience in which razors, towels, shirts all leap towards him aiding a speedy grooming scenario.
The whole is set to the jaunty strains of Gopher Mambo, recorded in 1954 by the Peruvian singing sensation Yma Sumac and written for her by her husband, composer Moisés Vivanco. Nice.
