Ghetto Film School brings up the future of film

Ghetto Film School’s new short film What’s In A Name amplifies GFS’s goal to give platforms to people whose stories are not always told and volume to voices often unheard.

The film, via agency Wieden + Kennedy NY, edited by Aika Miyake and produced by Bryght Young Things, pushes against some of the stereotypes and conventions that society often attributes to creatives and filmmakers of colour and what they are (or aren’t) capable of. The film features voice over by Spike Lee and Alfre Woodard, both of whom are involved with the school. Additionally, the students of GFS star in and filmed many of the scenes, reflecting the inclusive force and spirit of the nonprofit. With humble beginnings in the South Bronx, this organisation is redefining the future of film by serving thousands of young, multicultural creative talent across the world.

Ghetto Film School – What’s In A Name

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Agency Wieden + Kennedy/New York
Production Company Bryght Young Things
Director Jordan Hall

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Credits

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Agency Wieden + Kennedy/New York
Production Company Bryght Young Things
Director Jordan Hall
Copywriter Funmi Adejobi
Art Director Daniel Koo
Executive Creative Director Karl Lieberman
HP Nick Setounski
Junior Producer Chris Gonzalez

Managing Director Neal Arthur
Senior Producer Yukino Moore
Executive Producer Daniel Navetta
Producer Steve Cozzarelli
Editing Cut+Run/California
Executive Producer Amburr Farls
Editor Aika Miyake
Post Producer Brady Fiero

Managing Partner Michelle Eskin
Finishing/VFX Jogger Studios
Mix Wave Studios/USA
Executive Producer Vicky Ferraro
Sound Designer/ Mixer Isaac Matus
Mixer Aaron Reynolds
Music Future Perfect
Composer Victor Magro

Producer Maxwell Gosling
Head of Production Diana Cheng
Creative Director Andy Brown
Flame Artist Michael Vaglienty
Flame Assistant Jorge Tanaka

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“Nearly all talent and footage featured in this film is either from a student, alumni, or instructor at GFS, and the film was co-directed by GFS alum, Luis G. Santos and Jordan Hall,” related Dan Koo, W+K Art Director. This was an integral part of grounding GFS’ message throughout the narrative, where they truly do foster the idea of ‘bringing up the future of film’ well beyond their program.”

“Everything you see visually supports the message, from the student breaking through the wall (a nod to how often POC have to break their way into a space), to the dolly shot that references one of Spike Lee’s most iconic techniques, adds Funmi Adejobi, Copywriter at W+K NY.

Cut+Run Editor Aika Miyake concludes, “It was incredible to work with everyone at W+K on this PSA, and to see the work of the students reflected in the message. Their work, and their presence, is the proof of the impact Ghetto Film School is having on the future of film - theirs and ours.”