Hyundai marks Saudi Arabia's 96th National Day

VIP Films has produced Hyundai's Saudi National Day 96 campaign, a road-trip film about national pride, for creative agency Innocean. 

The whole project, from pre-production to shoot, was completed in under 10 days. Filming took one day in Riyadh, with two separate units and more than five cameras. The campaign launched on 22 September 2026, the day before Saudi National Day.

Innocean and Hyundai asked for a road-trip film that would capture the spirit of Saudi National Day and the pride Saudis feel in their country. The film features two Hyundai models, the Sonata and the Palisade, on a journey through Riyadh. It starts from the morning friends gathering and throughout their journey memories comes up.

The timeline was the main challenge. VIP Films ran every stage of pre-production in parallel to fit the whole job into less than 10 days. On shoot day, two units filmed simultaneously across Riyadh with more than five cameras. This let the team capture driving sequences, car details and performance scenes in a single day without cutting the scope of the film.