Gaviscon spots cook up comic solutions for heartburn

Chips-and-gravy-flavoured frozen yoghurt anyone? Hmm... maybe not. 

The two 80s-inspired spots, Mealstopper and Fat-free Takeaway Food-Flavoured Frozen Yoghurt, are aimed at a millennial/Gen Z audience. They continue the agency’s D&AD winning 'Go On' brand platform that suggests the digestion aids enable hard-living youngsters to rage into the night, regardless of what burpy blends of booze and dubious late-night snacks they've consumed. 

The films were directed by Nick Collett through Salt.TV and see loony boffins ‘using brains to help guts’ by concocting daft solutions to common heartburn triggers, such as fatty foods and eating too fast.

Inventions include fat-free takeaway food-flavoured frozen yoghurt (available in chips and gravy, fried chicken, kebab and number 32 Chinese varieties) and fast food patches – “an entire meal in one tasty adhesive sticker". The ultimate message is of course, that a much simpler solution actually exists: Gaviscon’s Double Action tablets. 

There are also 15” cutdowns of the two films and the campaign will be augmented by a microsite featuring recipes, info and a competition to win a Night Labs Test Kit that includes takeaway vouchers and anti-heartburn devices such a crazy wiggly straw and tiny knife and fork to slow down the pace of eating.