England Rugby is turning Japanese in sumptuous samurai-themed spot

O2 – Be Their Armour

Credits

Agency VCCP/London
Production Company Rogue Films
Director Sam Brown

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Credits

Agency VCCP/London
Production Company Rogue Films
Director Sam Brown
Editing Marshall Street Editors
Post Production The Mill/London
Sound Design Factory
Music Supervision Finger Music/London
Executive Producer James Howland

Producer Emma Butterworth
DP Jaime Feliu Torres
Editor Tim Thornton-Allan
Post Producer James Beck
Executive Post Producer Alex Fitzgerald
Colourist Adam Scott / (Colorist)
Colourist Seamus O'Kane
Sound Designer Anthony Moore

Audio Post Lucy Spong
Music Supervision Christopher Phelps
Creative Director Jim Capp
Executive Creative Director Darren Bailes
Producer Edward Mueller

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A lavish homage to the Japanese aesthetic, this epic spot was released today ahead of the squad travelling to Tokyo for Friday’s Rugby World Cup kick-off.

Helmed by Sam Brown and produced by Rogue Films, the beautifully crafted 90-second ad, Be Their Armour, took eight months to complete and sees captain Owen Farrell and teammates prepare for battle – the message to fans being that their support will be the players’ armour.

The film opens with mysterious riders arriving at a remote forest settlement to rouse its inhabitants into action, the film then follows the forest-dwellers forge and fit the England team with their stunning samurai-style, rose-bearing armour.

It appears today on O2 Priority and O2 social channels with support from influencers like rugby legend Jonny Wilkinson and will go live on ITV on Sunday 22 September.