Frozen time flies on a P&O Cruise
The holiday company’s cool commercial takes a quirky slo-mo view of all the fun things you can do on a cruise.
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Credits
powered by
- Agency Pablo/London
- Production Company Arts & Sciences/London
- Director Adam Hashemi
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Credits
powered by
- Agency Pablo/London
- Production Company Arts & Sciences/London
- Director Adam Hashemi
- Executive Creative Director Tim Snape
- Creative Team Emma Penz
- Creative Team Philip Sinclair
- Art Director Martins Millers
- Copywriter David Carr
- Head of Production (HP) Tom Moxham
- Agency Film Producer Charlotte Lipsius
- Head of Design Mark Harrison
- Designer Emily Forrester
- Executive Producer James Bland
- Producer Kwok Yau
- DP Kename Onoyama
- Production Designer Oliver Hogan
Credits
powered by
- Agency Pablo/London
- Production Company Arts & Sciences/London
- Director Adam Hashemi
- Executive Creative Director Tim Snape
- Creative Team Emma Penz
- Creative Team Philip Sinclair
- Art Director Martins Millers
- Copywriter David Carr
- Head of Production (HP) Tom Moxham
- Agency Film Producer Charlotte Lipsius
- Head of Design Mark Harrison
- Designer Emily Forrester
- Executive Producer James Bland
- Producer Kwok Yau
- DP Kename Onoyama
- Production Designer Oliver Hogan
Created by Pablo London for P&O Cruises, the TVC Holiday Like Never Before presents an unusual take on the cruise experience with nifty camera tricks.
Arts & Sciences’ director Adam Hashemi and his team employed a combination of techniques to capture engaging hyper-visual frozen moments – from snorkelling with stingrays to cavorting in waterfalls – choreographed by a camera that takes us from a rainforest, to the sea to on-board entertainments in a seamless flow of fun times.
The techniques included the use of 4K drone photography and a 50 camera time-slice rig, which created the slow-motion ‘bullet time’ effect.
