Åkestam Holst horses around
Humans find their hooves in this hilarious spot from the Swedish Horse Racing Association, ATG.
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Credits
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- Agency Akestam Holst NoA/Stockholm
- Production Company Giants & Toys
- Director Fredrik Bond
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Credits
powered by
- Agency Akestam Holst NoA/Stockholm
- Production Company Giants & Toys
- Director Fredrik Bond
- Sound Red Pipe Music & Sound
- Creative/Art Director Jesper Holst
- Producer Magnus Kennhed
- Executive Producer Calle Isberg
- DP Jakob Ihre
- Editor Patric Ryan
Credits
powered by
- Agency Akestam Holst NoA/Stockholm
- Production Company Giants & Toys
- Director Fredrik Bond
- Sound Red Pipe Music & Sound
- Creative/Art Director Jesper Holst
- Producer Magnus Kennhed
- Executive Producer Calle Isberg
- DP Jakob Ihre
- Editor Patric Ryan
Have you ever dreamed of embracing your animal instincts? Ditching office life to answer the call of your inner horse? Swapping the daily commute for a euphoric gallop through open fields?
If you have, it's your lucky day. This comedic series of spots, created by Åkestam Holst NoA for ATG (Swedish Horse Racing Association) and directed by Fredrik Bond through Giants & Toys, portrays the multi-sensory experience of the betting brand’s horse racing game, V75.
Consisting of one hero film divided into five shorter spots, the creative follows the contagious phenomenon of players embracing their inner stallion as they prepare for the upcoming event.
“Swedes can be perceived as controlled, but that isn’t necessarily true for V75 fans. Just watch us during a big race. The horses tend to appeal to our animal instincts!”, said Jesper Holst and Mark Ardelius, the creatives behind the campaign.
ATG (Swedish Horse Racing) – Boxing
ATG (Swedish Horse Racing) – Office
ATG (Swedish Horse Racing) – Street
ATG (Swedish Horse Racing) – Restaurant
