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Credits
powered by
- Agency Hard Work Club/Toronto
- Production Company Skin + Bones
- Director Kelsey Larkin
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Credits
powered by
- Agency Hard Work Club/Toronto
- Production Company Skin + Bones
- Director Kelsey Larkin
- Copywriter/Creative Director Meghan Kraemer
- Creative Director/Art Director Christian Buer
- Edit Company Outsider Editorial/Toronto
- Editor Michael Barker
- Executive Producer Kristina Anzlinger
- Producer Kayan Choi
- Online/Color Company Studio Feather
- Colorist Ana Escorse
- Executive Producer Sara Windrim
- Music/Sound Design SNDWRx Audio
- Producer Alison Lawee
- Composer Didier Tovel
- Creative Director Dave Barber
- Producer Erica Metcalfe
- DP Kristofer Bonnell
- Line Producer Michelle Woodward
- Sound Designer Geoff Devine
Credits
powered by
- Agency Hard Work Club/Toronto
- Production Company Skin + Bones
- Director Kelsey Larkin
- Copywriter/Creative Director Meghan Kraemer
- Creative Director/Art Director Christian Buer
- Edit Company Outsider Editorial/Toronto
- Editor Michael Barker
- Executive Producer Kristina Anzlinger
- Producer Kayan Choi
- Online/Color Company Studio Feather
- Colorist Ana Escorse
- Executive Producer Sara Windrim
- Music/Sound Design SNDWRx Audio
- Producer Alison Lawee
- Composer Didier Tovel
- Creative Director Dave Barber
- Producer Erica Metcalfe
- DP Kristofer Bonnell
- Line Producer Michelle Woodward
- Sound Designer Geoff Devine
“What’s a little blood, sweat and pee?, 'cos I can run, yeah, I can sneeze. And my flow ain’t nothing to me.”
Turning the awkward into the joyful, this campaign from Toronto-based creative agency Hard Work Club, celebrates the random liquids that some of us tussle with occasionally – from sweat and menstrual blood, to bladder leaks (something 1 in 4 women deal with) and breast milk.
“I made a human, don’t know where you been.” Indeed.
At the centre of the campaign is a music video-style spot, Everybody in Leakproof, directed by Kelsey Larkin through Skin + Bones, and featuring punchy music by rapper, advocate and entrepreneur, Exmiranda.
Running on TV and online across the US and Canada, the campaign is supported by unapologetically honest OOH ads with headlines repeating the lyrics, ‘What’s a little blood, sweat and pee?’.
“The thinking behind the OOH was simple,'' said Meghan Kraemer, Partner and Creative Director at Hard Work Club, "We’ve never seen a brand bold enough to put the words 'blood' and 'pee' on a billboard. It has a bit of a ‘if you know, you know’ wink that we loved.”
