Foxy Bingo's hirsute hoedown

Created by Neverland, the new iteration of Foxy Bingo's Get Your Fox On campaign brings a twist to country music and sees a traditional social club dance floor taken over by an elaborately moustachioed man showcasing his facial hair hoedown.

With previous spots featuring a launderette and a hair salon Foxy Moedown, as the spot is called, continues the brilliantly odd trajectory of the campaign as our cowboy is soon joined by troop of pony tail sporting dancers who use their elaborate hair as lassos.

The 50-second spot is directed by Noah Harris of Agile Films, who also helmed the previous films, and features Waylon Jennings’s 1974 country hit I’m a Ramblin’ Man. The production entailed close collaboration between Harris, a dance choreographer, a Mexican lasso artist and Untold London’s VFX team to ensure that each dancer’s ‘hair lassos’ look believable. The final film was made possible using a mixture of in-camera puppeteering and post production animation techniques. 

"As an adult male who can barely grow a moustache," commented Richard McGrann, Joint ECD at Neverland, “this rootin-tootin campaign was a chance to live vicariously.”