Four billion years of questions
This atmospheric spot promotes the opening of the Willner Madge Gallery, a new space in Toronto’s Royal Ontario Museum that is home to one of some of the oldest objects on Earth.
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Credits
powered by
- Agency Broken Heart Love Affair/Toronto
- Production Company Radke
- Director Spencer and Jordan
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Credits
powered by
- Agency Broken Heart Love Affair/Toronto
- Production Company Radke
- Director Spencer and Jordan
- Editor Saints Editorial
- Post Produciton Darling VFX
- VFX Fort York VFX
- Audio OSO Audio
- Production Co. Undefined
- Chief Creative Officer Carlos Moreno
- Chief Creative Officer Todd Mackie
- Creative Director Jordan Hamer
- Producer Erica Metcalfe
- Executive Producer Dan Ford
- Producer Julian Weiman
- DP Shady Hanna
- Production Manager Erwin Abesamis
- Edit Executive Producer Michelle Rich
- Colorist Kassi Bellamy
- Post Executive Producer Kristen Van Fleet
- VFX Producer Valerie Moss
- Editor Christopher Chang
Credits
powered by
- Agency Broken Heart Love Affair/Toronto
- Production Company Radke
- Director Spencer and Jordan
- Editor Saints Editorial
- Post Produciton Darling VFX
- VFX Fort York VFX
- Audio OSO Audio
- Production Co. Undefined
- Chief Creative Officer Carlos Moreno
- Chief Creative Officer Todd Mackie
- Creative Director Jordan Hamer
- Producer Erica Metcalfe
- Executive Producer Dan Ford
- Producer Julian Weiman
- DP Shady Hanna
- Production Manager Erwin Abesamis
- Edit Executive Producer Michelle Rich
- Colorist Kassi Bellamy
- Post Executive Producer Kristen Van Fleet
- VFX Producer Valerie Moss
- Editor Christopher Chang
The Dawn of Life exhibit first opened in October, but was closed shortly thereafter because of Covid restrictions. Now re-opening, the exhibition contains a collection of nearly 1,000 fossil specimens dating from billions of years ago.
The campaign created by Toronto agency Broken Heart Love Affair, features an eerie film directed by agency CDs Spencer Ryan and Jordan Hamer that conveys the great mysteries of life’s evolution.
The film brilliantly captures a young boy’s sense of wonder as he visits the gallery and touches an ancient rock. At his touch, another version of himself appears representing his inner thoughts that whisper a flurry of questions: “How old is life itself?” “Where did we come from?” “Did all life begin the same?”
The ad ends with the tagline, ‘Every answer uncovers more questions'.
