Forget Thunberg; shopping carts are going to save the world
In a playful commercial for the Coop from Havas Milan and helmed by The Family's Vincent Lobelle, a crack-team of trollies set out to right the planet's wrongs.
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Credits
powered by
- Agency Havas/Milan
- Production Company The Family Film/Italy
- Director Vincent Lobelle
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Credits
powered by
- Agency Havas/Milan
- Production Company The Family Film/Italy
- Director Vincent Lobelle
- Art Director Antonio Campolo
- Chief Creative Officer Giovanni Porro
- Copywriter Luigi Fattore
- Producer Alessandro Pancotti
- Post Production/Animation Mathematic
- Executive Producer Lorenzo Ulivieri
- Producer Danielle Joujou
- Head of Production Federico Luiselli
- Production Assistant Raffaele Fusco
- Production Designer Systa Bjornsdottir
- Post Producer Barbara Calicchio
- DP Ruben Impens
- Editor Stuart Greenwald
- Colourist Emiliano Serantoni
Credits
powered by
- Agency Havas/Milan
- Production Company The Family Film/Italy
- Director Vincent Lobelle
- Art Director Antonio Campolo
- Chief Creative Officer Giovanni Porro
- Copywriter Luigi Fattore
- Producer Alessandro Pancotti
- Post Production/Animation Mathematic
- Executive Producer Lorenzo Ulivieri
- Producer Danielle Joujou
- Head of Production Federico Luiselli
- Production Assistant Raffaele Fusco
- Production Designer Systa Bjornsdottir
- Post Producer Barbara Calicchio
- DP Ruben Impens
- Editor Stuart Greenwald
- Colourist Emiliano Serantoni
Have you ever seen a shopping trolley stuck in a canal? Fear not, it probably wasn't shoved in in a fit of reckless anarchy, but, as this commercial for the Coop suggests, actually trying to clean the place up itself.
In the new campaign, Change The World, created by Havas Milan and helmed by The Family's Vincent Lobelle, we see a small army of trollies cross the Earth in order to sort out global issues, including rescuing marine life, freeing animals and even sorting out the melting ice caps.
Playfully shot and with a real sense of story - the cart protagonists portrayed with heroic grandeur - this lovely spot is a neat way of portraying the supermarket brand's quest to help the planet.
