Forged Irish Stout’s handcrafted homage
For its first ever St.Patricks day campaign, the beer brand pays tribute to traditional craftsmanship with a gorgeous frame-by-frame animation.
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Credits
powered by
- Agency Third Mind
- Soundtrack Production Windmill Lane
- Concept and Creative Directors Maxim Fedorov
- Sound Design Tom Morris / (Audio Mixer)
Credits
powered by
- Agency Third Mind
- Soundtrack Production Windmill Lane
- Concept and Creative Directors Maxim Fedorov
- Sound Design Tom Morris / (Audio Mixer)
Created in collaboration with Dublin-based agency Third Mind, this mesmerising, hand-illustrated animation marks Irish stout brand Forged Irish Stout’s inaugural St Patrick's day campaign.
Titled That Settles It, the ad transports viewers to a cosy tavern, where a barman and his patrons become drawn to what sounds like a bell. As they march in unison towards the clanging it becomes clear that the sound is in fact that of a blacksmith shaping steel on his anvil. The captivating visuals swirl and transform to celebrate the traditional Irish crafts of blacksmithing and brewing.
As a tribute to the delicate process involved in bringing Forged to life, Third Mind Design, the Dublin-based agency behind the ad, opted to create the fully-animated advert solely using animation methods that were available 100 years ago.
This meant that each frame was hand-drawn by a team of seven animators, while the sound was scored by the world famous, Dublin based, Windmill Lane Studios, having been captured in a real life Forger and The Black Forge Inn Dublin 12.
