Ford unveils exciting film spotlighting the heart of car enthusiasm
The film unearths a passionate community of Ford Raptor owners that embraces their passion for Raptors by embarking on a 1000 mile road trip through the Baja Desert as their ideal weekend adventure.
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In collaboration with Wieden+Kennedy New York, Ford is continuing to push its episodic content on social in its newest film Welcome To The Club: NorCal Raptor Runs.
The film unearths a passionate community of Ford Raptor owners that embraces their passion for Raptors by embarking on a 1000 mile road trip through the Baja Desert as their ideal weekend adventure.
In a colony of 17 Ford Raptors, members of NorCal Raptor Runs voyage down the west coast of the Baja peninsula in an adrenalin fuelled adventure of over 1000 miles. In this five-day off-roading adventure, director Janssen Powers delves into the grit and camaraderie of the Raptor club, revealing the passion and community that drive these owners, offering an intimate behind-the-scenes look into their world.
Credits
powered by
- Agency Wieden + Kennedy/New York
- Production Company Farm League
- Director Janssen Powers
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Credits
powered by
- Agency Wieden + Kennedy/New York
- Production Company Farm League
- Director Janssen Powers
- Executive Producer Tim Lynch
- Executive Producer Michael Pizzo
- Editorial Company Joint Editorial (In-House at Wieden + Kennedy)
- Editor/Partner Charlie Porter
- Senior Post Producer Wieden + Kennedy/New York
- Post Executive Producer Wieden + Kennedy/New York
- Color Company Rare Medium
- Head of Production Evan Bauer
- Colorist Mikey Rossiter
- Sound Design/Mix Sonic Union
- Head of Production Patrick Sullivan / (Head of Production)
- Executive Producer Mary Kate Valentino
- Sound Designer/Audio Mixer Rob Ballingall
- Chief Creative Officer Brandon Henderson
- Chief Creative Officer Marques Gartrell
- Executive Creative Director Stuart Jennings
- Creative Director Dan Peters
- Creative Director Reef Younis
- Art Director Dylan Simel
- Copywriter Nickolas Sugai
- Executive Producer Jessica Griffeth
- Senior Producer Jake Freeman
- Creative Zachary Winterton
- Creative Don Newkirk
- DP Andy Catarisano
- Assistant Editor/Conform Artist Elaine Green
- VFX Blase Theodore
- Composer/Music Producer Jon Sigsworth
Credits
powered by
- Agency Wieden + Kennedy/New York
- Production Company Farm League
- Director Janssen Powers
- Executive Producer Tim Lynch
- Executive Producer Michael Pizzo
- Editorial Company Joint Editorial (In-House at Wieden + Kennedy)
- Editor/Partner Charlie Porter
- Senior Post Producer Wieden + Kennedy/New York
- Post Executive Producer Wieden + Kennedy/New York
- Color Company Rare Medium
- Head of Production Evan Bauer
- Colorist Mikey Rossiter
- Sound Design/Mix Sonic Union
- Head of Production Patrick Sullivan / (Head of Production)
- Executive Producer Mary Kate Valentino
- Sound Designer/Audio Mixer Rob Ballingall
- Chief Creative Officer Brandon Henderson
- Chief Creative Officer Marques Gartrell
- Executive Creative Director Stuart Jennings
- Creative Director Dan Peters
- Creative Director Reef Younis
- Art Director Dylan Simel
- Copywriter Nickolas Sugai
- Executive Producer Jessica Griffeth
- Senior Producer Jake Freeman
- Creative Zachary Winterton
- Creative Don Newkirk
- DP Andy Catarisano
- Assistant Editor/Conform Artist Elaine Green
- VFX Blase Theodore
- Composer/Music Producer Jon Sigsworth
This film will live on the newly launched Ford Trucks Instagram page as the brand continues to prioritise engaging its community and members who live and breathe their favourite Ford vehicles, all while reaching new, younger, and more diverse audiences. In addition to the Ford Trucks Instagram, varying versions of the film will run on other channels such as Ford’s X, TikTok, Facebook, and Youtube accounts.
Raptor community building continues beyond the film and Instagram. On September 21, Ford will hold its first-ever Raptor Rally – an exciting event for Ford F-150 Raptor, Bronco Raptor, and Ranger Raptor owners. This one-day event in Fairfield, Utah will include off-road drive experiences, trail rides, expert workshops, meet and greets and hot lap opportunities with pro off-road racers Vaughn Gittin Jr., Loren Healy, & Chris Polvoorde, the ability to hang out with the Ford Raptor team, the first to learn about Ford news, free exclusive Raptor merchandise, the chance to win cool giveaways like an and so much more.
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Dan Peters and Reef Younis, Creative Directors at Wieden+Kennedy New York, add: “Welcome to the Club’ is the team’s flagship foray into human-first storytelling where we spotlight car culture around the world, specifically the people, passion and purpose that drives it. For Episode 2, our search brought us to NorCal Raptor Runs, a club united by a love of Ford Raptor, off-roading and adventure. So, when they told us that they were planning a 1000-mile odyssey through Baja California, Mexico, we knew we had to capture that journey and tell their story.”
"This project was truly one of my favourites. We focused a lot on creating space for the story to unfold on its own, approaching the film as listeners and following the narrative where it wanted to go. This style of working is so rewarding, but at times, it can be a bit nerve-wracking, moving into any production without a defined script or storyboards can feel a bit like freefall. This kind of approach would not have been possible without the trust and vision of the Wieden and Ford teams." adds Janssen Powers.
