Food Network Kitchen launches new app

Just in time for Thanksgiving, the Super Bowl of Cooking.

The first work from creative agency Mekanism for Discovery’s recently launched first-of-its-kind app, Food Network Kitchen. The subscription service is the company's biggest direct-to-consumer streaming play to date.

The app will bring daily live and on-demand interactive cooking classes and videos from big name Food Network chefs like Bobby Flay, Ina Garten, Sunny Anderson, Dan Langan, and Guy Fieri to all streaming devices, plus a landmark collaboration with Amazon for voice integration on all Amazon devices. The new app and programming shifts the traditional experience of passively watching a cooking show and actually engages people in an active cooking experience.

Food Network – The Kitchen Is Alive

Credits

powered by

Agency Mekanism/San Francisco
Production Company Emerald Pictures
Director Kosta

Unlock full credits and more with a Source + shots membership.

Learn More Or Log In

Credits

powered by

Agency Mekanism/San Francisco
Production Company Emerald Pictures
Director Kosta
Editor Greg Scruton
Executive Producer Adam Becht
Head of Production Remy Foxx
Producer Michelle Dorsch
VFX Fried VFX

VFX Supervisor/Composite Artist Vuk Tatalovic
VFX Supervisor/Composite Artist Josip Modli
VFX Producer Jelena Djuric
Head of Production/VFX Lead Jason Farber
Colorist Maria Carretero
Color Producer Jenna Gabriel
Sound Designer Gus Koven
Music Editor Nick Tuttle

Executive Producer Guin Frehling
Audio Mixer/Partner Keith Reynaud
Executive Producer Sasha Awn
Producer Andi Lewis
Managing Director/Partner Gloria Pitagorsky
VFX Producer Colin Moneymaker
Associate Creative Director Sarah Anderson
Associate Creative Director Aaron Cathey

Associate Creative Director Philipe Diao
Creative Director Todd Feitlin
Design Director Philip Cheaney
Executive Creative Director David Horowitz
Head of Production (HP) Kati Haberstock
Senior Art Director Alexandria Lo Grasso
Senior Producer Felix Messina

Show full credits

Hide full credits

Credits powered by

While our love for food is exploding, our love for cooking is lagging behind - only 10% of consumers love to cook, while 45% hate it and 45% are lukewarm about it, according to HBR. Informed by that key insight, the campaign titled The Kitchen is Alive aims to inspire people to engage with their food, explore the possibilities and potential of every meal, bite, dash, pinch, saute and experience how accomplished cooking makes them feel.

"This spot restores the kitchen to its rightful place as the most exciting, most fun, most ‘alive’ room in the house. We wanted to capture the feeling of utter confidence and joy you can experience in the kitchen when you’re cooking alongside your favorite chefs with this new Food Network Kitchen app,” said David Horowitz, executive creative director at Mekanism.