Florence's royal return

In this new promo for Florence + The Machine's new track, King, Florence Welch gives a bravura performance as a purple clad, quasi-religious figure.

Directed by Autumn de Wilde through Anonymous ContentLondon the video puts Welch in an abandoned building as she sings about being "no mother, no bride, I am king" in a track that references the difficulties of being a woman in the music industry. The video also features floating funereal processions, hovering musicians and a stunning ascension for Welch.

“As an artist, I never actually thought about my gender that much,” Welch said. “I just got on with it. I was as good as the men and I just went out there and matched them every time. But now, thinking about being a woman in my 30s, and the future, I suddenly feel this tearing of my identity and my desires. That to be a performer, but also to want a family, might not be as simple for me as it is for my male counterparts. I had modelled myself almost exclusively on male performers and, for the first time, I felt a wall come down between me and my idols as I have to make decisions they did not.”