Finding a whole new side of you

As the family history hobby has grown over the past year, Favour the Brave has created a humorous take on what learning about your ancestry could do to you.

Playing on the idea that your ancestry makes up a part of your current psyche, Findmypast has created a series of ads that play on how family influences your decisions. You could start to make bold predictions, or sneak into homes playing at being a marine. The spots are subtly comedic, relying on drama to create tension. 

London-based production company Knucklehead helped deliver the spots, and both Psychic and The Marine were directed by The Dempseys. With a playful ambiguity and just-barely dark comedy, the campaign relies on the now rather than nostalgia.