Finally there's #NoShameHere
Charity Bloody Good Period, alongside Mother and directors Anna Ginsburg and Caitlin McCarthy, release a celebratory anthem on Menstrual Hygiene Day (28th May).
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Credits
powered by
- Agency Mother/London
- Production Company Strange Beast
- Director Anna Ginsburg
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Credits
powered by
- Agency Mother/London
- Production Company Strange Beast
- Director Anna Ginsburg
- Music Production Company Siren/London
- Sound Studio Jungle Studios
- Director Caitlin McCarthy
- Music Arranger David Etherington
- Music Producer Sian Rogers, SIREN
- Sound Engineer Hannah Webster
- Executive Producer Kitty Turley
- Producer Zoe Muslim
- Animator Campbell Hartley
- Animator Harriet Gillian
- Animator Bianca Beneduci Assad
- Animator Magnus Atom
- Animator Matt Lloyd / (Animator)
- Animator Alex Bernas
- Animator Giulia Frixione
- Animator Charlie Lane-Bush
- Animator Olly Montagu
Credits
powered by
- Agency Mother/London
- Production Company Strange Beast
- Director Anna Ginsburg
- Music Production Company Siren/London
- Sound Studio Jungle Studios
- Director Caitlin McCarthy
- Music Arranger David Etherington
- Music Producer Sian Rogers, SIREN
- Sound Engineer Hannah Webster
- Executive Producer Kitty Turley
- Producer Zoe Muslim
- Animator Campbell Hartley
- Animator Harriet Gillian
- Animator Bianca Beneduci Assad
- Animator Magnus Atom
- Animator Matt Lloyd / (Animator)
- Animator Alex Bernas
- Animator Giulia Frixione
- Animator Charlie Lane-Bush
- Animator Olly Montagu
Taking CeCe Peniston's dancefloor classic Finally and wittily reimagining it for people who menstruate, Mother's delightful animation for charity Bloody Good Period is a perfect anthem for Menstrual Hygiene Day.
Now titled Typically, the ditty aims to remove the secrecy and shame which surrounds periods, talking openly about moments of menstruation and how to laugh them off.
Bringing the piece to vibrant life is Strange Beast directors Anna Ginsburg and Caitlin McCarthy's effervescently infectious animated ad/music video, filling the screen with confident figures who proudly emphasise splashes of red.
Gabby Edlin, CEO of Bloody Good Period, comments: “It’s 2021 and time we confine period shame to history. On Menstrual Health Day, we’re asking everyone to wake up to periods being a part of life and recognise that society needs to accept this natural biological process.
"By shifting attitudes and making period products accessible, we can help everyone, especially the most marginalised in our society - those living in poverty, refugees and asylum seekers or lacking period education - to live life to its full potential.”
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