Film clichés bite the bullet in competition launch film
Cinematic spot announces a script contest by Lemonade Films offering interns a chance to realise their dreams.
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Credits
powered by
- Agency Leo Burnett Tailor Made/Sao Paulo
- Production Company Lemonade/Brazil
- Director Nico Matteis
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Credits
powered by
- Agency Leo Burnett Tailor Made/Sao Paulo
- Production Company Lemonade/Brazil
- Director Nico Matteis
- Creative Director Pedro Utzeri
- Creative Director Vinicius Stanzione
- Art Director Gabriel Marcondes
- Executive Creative Director Wilson Mateos
- Producer Maria Fernanda Moura
- Producer Amanda Costeski
- Art Director Gabriel Rodriguez
- Copywriter Alpho Ramsay
- Copywriter Jorge Gonzalez
- Chief Creative Officer Marcelo Reis
- Executive Producer Ricardo Hellbrugge
- Sound Company Sonido
- DP Fernando Bertolucci
Credits
powered by
- Agency Leo Burnett Tailor Made/Sao Paulo
- Production Company Lemonade/Brazil
- Director Nico Matteis
- Creative Director Pedro Utzeri
- Creative Director Vinicius Stanzione
- Art Director Gabriel Marcondes
- Executive Creative Director Wilson Mateos
- Producer Maria Fernanda Moura
- Producer Amanda Costeski
- Art Director Gabriel Rodriguez
- Copywriter Alpho Ramsay
- Copywriter Jorge Gonzalez
- Chief Creative Officer Marcelo Reis
- Executive Producer Ricardo Hellbrugge
- Sound Company Sonido
- DP Fernando Bertolucci
The slickly crafted campaign, created by Leo Burnett Sao Paulo and directed by Nico Matteis, visualises a series of pitches given by a fresh-faced intern.
An unseen producer questions each of the ideas, rejecting the wannabe filmmaker’s war movie tropes – the soldier’s love letters home, comrades-in-arms getting blasted to kingdom come, etc – “enough with the bullets and violence, think of films with more dialogue, something more Argentinian,” he quips.
Luana Duller, partner of Lemonade Films, comments: “We know that every creative starting an advertising career dreams of having a film in his portfolio. We want to offer this opportunity, because for us no script is left behind."
To join the contest, interns must access the website theinternglory.com and submit scripts by September 5, following a brief from the NGO CVV (Centre for Valuing Life) on the theme of anxiety and depression.
Entries will be evaluated by a team of judges made up of professionals from Lemonade, Leo Burnett Tailor Made and CVV. A shortlist will be released on 11 November and the winner will be announced on 25 November.
