Fifteen charities team up to show We Are Undefeatable

In an effort to support the one in four (15 million) people in England who live with one or more long-term health conditions, such as diabetes, cancer, arthritis and Parkinson; FCB Inferno, Sport England, the National Lottery, and 15 leading charities have teamed up to create We Are Undefeatable.

Kicking off with a 60-second TVC, on air from the 2nd September, the campaign showcases a cast of people with real long-term health conditions across England. Set to the classic track That’s Life, the film shows what getting active actually looks like for those with health conditions, including the unconventional exercises they might do and both the struggles and successes they experience.  

Bolstering the offering are 14 mini-documentaries (ranging in duration from 87 seconds to over 3.5 minutes) which take a deeper dive into the lives and struggles of the individuals featured in the TVC.

Shot by Knucklehead's JJ Augustavo, the campaign not only offers a loving look at people with difficulties but also acts as a terrific call-to-action for those who feel that physical activity might be beyond them.