Fill yer Boots with kindness

When it comes to Christmas spots, Boots is normally one of the big-boys - spending mega-budgets on campaigns that tinsel-up your TV in every ad break.

However, for this 2020 festive campaign, the brand and agency Ogilvy have not only swapped excess for endearing, it's also put its money where its mouth is by donating £1million worth of products to The Hygiene Bank and inviting customers to do the same.

Promoting this is a lovely spot that does the classic trick of putting googly-eyes on everyday objects to make them adorable (it's a medical fact that this works 100% of the time), with the dulcet tones of British artist Rachel Chinouriri giving Burt Bacharach's What the World Needs Now a whirl.

Simplistic, but pleasingly so, the ad from Curate Films' Silence Aitken-Till does a great job of not only being a delicate reminder of the times, but also pointedly engaging the audience in the nobel movement.

“We know it’s going to be a different Christmas for people on many levels," comments Helen Normoyle, Marketing Director of Boots, "so we wanted to invest in a Christmas campaign that harnessed the true spirit of this year and people’s desire for kindness and care. As a business we want to offer our support to an important cause that’s been accelerated by the coronavirus pandemic."