FanDuel doubles down on coincidence
What are the odds... asks this new campaign from betting company FanDuel, before giving us a list of scenarios that are ultimately nothing but chance.
)
Credits
View on- Agency Wieden + Kennedy/New York
- Production Company MJZ/USA
- Director Nick Ball
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Wieden + Kennedy/New York
- Production Company MJZ/USA
- Director Nick Ball
- Art Director Jackie Anzaldi
- Chief Creative Officer Karl Lieberman
- Chief Operating Officer Neal Arthur
- Copywriter Ray Ali
- Designer Mary Lamphier
- Executive Producer Jessica Griffeth
- Executive Producer Jordan Leinen
- Group Creative Director Gerard Caputo
- HP Nick Setounski
- Executive Producer Emma Wilcockson
- Edit Company Work Editorial/USA
- Executive Post Producer Alejandra Alarcon
- Managing Director Erica Thompson
- Producer Victor Medina
- Editor Jono Griffith
- Editor Dan de Winter
- Editor Trish Fuller
- Senior Cutting Assitant Audrey Weiner
- VFX Company Parliament
- Lead Supervisor Tom Graham
- Executive Producer Claudia Guevara
- Colorist Alex Bickel
- Colorist Mike Howell
- Audio Post Sonic Union
- Studio Director Justine Cortale
- Audio Mixer Fernando Ascani
- Audio Mixer Julienne Guffain
- Music/Sound Design Barking Owl
- Creative Director Kelly Bayett
- Executive Producer Ashley Benton
- Assistant Sound Designer Mikayla Petersen
- Managing Director Scott Horan
- Line Producer Line Postmyr
- Line Producer Joan Garcia
- Production Manager Kevan Dirinpour
- DP Roman Vasyanov
- Production Designer Olly Williams
- Producer Samara Kelly
- Senior Cutting Assistant Chris Wronka
- Senior Cutting Assistant Chris O'Brien
- Senior Producer Jess Ambrose
- 2D Lead John McIntosh
- Sound Designer Stuart Welch
- Senior Producer Luke Rzewnicki
- Senior Producer Rob Marmor
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Wieden + Kennedy/New York
- Production Company MJZ/USA
- Director Nick Ball
- Art Director Jackie Anzaldi
- Chief Creative Officer Karl Lieberman
- Chief Operating Officer Neal Arthur
- Copywriter Ray Ali
- Designer Mary Lamphier
- Executive Producer Jessica Griffeth
- Executive Producer Jordan Leinen
- Group Creative Director Gerard Caputo
- HP Nick Setounski
- Executive Producer Emma Wilcockson
- Edit Company Work Editorial/USA
- Executive Post Producer Alejandra Alarcon
- Managing Director Erica Thompson
- Producer Victor Medina
- Editor Jono Griffith
- Editor Dan de Winter
- Editor Trish Fuller
- Senior Cutting Assitant Audrey Weiner
- VFX Company Parliament
- Lead Supervisor Tom Graham
- Executive Producer Claudia Guevara
- Colorist Alex Bickel
- Colorist Mike Howell
- Audio Post Sonic Union
- Studio Director Justine Cortale
- Audio Mixer Fernando Ascani
- Audio Mixer Julienne Guffain
- Music/Sound Design Barking Owl
- Creative Director Kelly Bayett
- Executive Producer Ashley Benton
- Assistant Sound Designer Mikayla Petersen
- Managing Director Scott Horan
- Line Producer Line Postmyr
- Line Producer Joan Garcia
- Production Manager Kevan Dirinpour
- DP Roman Vasyanov
- Production Designer Olly Williams
- Producer Samara Kelly
- Senior Cutting Assistant Chris Wronka
- Senior Cutting Assistant Chris O'Brien
- Senior Producer Jess Ambrose
- 2D Lead John McIntosh
- Sound Designer Stuart Welch
- Senior Producer Luke Rzewnicki
- Senior Producer Rob Marmor
Starting with a representation of the the Big Bang, this new film for online betting company FanDuel lays out the odds not just for the existence of the human race, but for a raft of other elements of our lives.
Created by Wieden+Kennedy New York and directed by Nick Ball through MJZ, the 90-second spot, called Every Moment's a Bet, wonders at the odds of your parents meeting and of you being you, and posits that every one of life's moments is essentially a bet.
From there we're taken on a first-person journey where we see through the eyes of our protagonist as he navigates the day, the voice over telling us that it's a bet whether the shower temperature gauge is working, whether the milk is off, whether there's traffic, or whether your friends are punctual.
You can bet on pretty much anything, the spot tells us but that if you're going to bet on the NFL - and I'll lay money on you not being surprised to learn this - then FanDuel is the place to be.
