Facebook welcomes us to the Metaverse
This new campaign dives into a famous painting to highlight how the world of Facebook - now rebranded as Meta - can make learning fun.
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Credits
powered by
- Agency Droga5/New York
- Production Company Object & Animal/USA
- Director Andrew Thomas Huang
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Credits
powered by
- Agency Droga5/New York
- Production Company Object & Animal/USA
- Director Andrew Thomas Huang
- Senior Copywriter Benjamin Hinamanu
- Senior Art Director Sarah Kara
- Design Director Dan Pulito
- Junior Designer Calen Chung
- Associate Producer Bianca Ocampo
- Chief Creative Officer Felix Richter
- Creative Chairman David Droga
- Creative Director George McQueen
- Creative Director Tom McQueen
- Designer Kenisha Rullan
- Executive Producer Mike Hasinoff
- Group Creative Director Thom Glover
- DP Andrew Yuyi Truong
- Executive Producer James Cunningham
- Executive Producer Dominic Thomas
- Edit Company Cartel
- Editor Andrew McGraw
- Executive Producer Lauren Bleiweiss
- Producer Sarah Schachte
- VFX Electric Theatre Collective/USA
- VFX Supervisor Ryan Knowles
- VFX Supervisor Simon French
- Senior Producer Antonia Vlasto
- Colorist Luke Morrison
- Music Supervision Curation Music
- Music Supervisor Sunny Kapoor
- Sound Design/Audio Post King Lear Music & Sound
- Executive Producer Emi Stewart
- Producer Stine Moisen
- Character Designer Sonny Gerasimowicz
- VFX Supervisor Dan Yargici
- Sound Designer/Audio Mixer Ed Downham
- Executive Producer Deepa Joshi
- Music Supervisor Mike Ladman
- Music Supervisor Brad Nayman
- Music Supervisor Brandy Ricker
Credits
powered by
- Agency Droga5/New York
- Production Company Object & Animal/USA
- Director Andrew Thomas Huang
- Senior Copywriter Benjamin Hinamanu
- Senior Art Director Sarah Kara
- Design Director Dan Pulito
- Junior Designer Calen Chung
- Associate Producer Bianca Ocampo
- Chief Creative Officer Felix Richter
- Creative Chairman David Droga
- Creative Director George McQueen
- Creative Director Tom McQueen
- Designer Kenisha Rullan
- Executive Producer Mike Hasinoff
- Group Creative Director Thom Glover
- DP Andrew Yuyi Truong
- Executive Producer James Cunningham
- Executive Producer Dominic Thomas
- Edit Company Cartel
- Editor Andrew McGraw
- Executive Producer Lauren Bleiweiss
- Producer Sarah Schachte
- VFX Electric Theatre Collective/USA
- VFX Supervisor Ryan Knowles
- VFX Supervisor Simon French
- Senior Producer Antonia Vlasto
- Colorist Luke Morrison
- Music Supervision Curation Music
- Music Supervisor Sunny Kapoor
- Sound Design/Audio Post King Lear Music & Sound
- Executive Producer Emi Stewart
- Producer Stine Moisen
- Character Designer Sonny Gerasimowicz
- VFX Supervisor Dan Yargici
- Sound Designer/Audio Mixer Ed Downham
- Executive Producer Deepa Joshi
- Music Supervisor Mike Ladman
- Music Supervisor Brad Nayman
- Music Supervisor Brandy Ricker
This new campaign for Meta - the new name for the combined worlds of Facebook, Instagram, WhatsApp and Oculus - features a group of students who are drawn to a painting in a way they never expected.
Created by Droga5 New York and directed by Andrew Thomas Huang through Object & Animal, the spot features Henri Rousseau's painting, Fight Between a Tiger and Buffalo, as it bursts into life, revealing a world of lush vegetation, distant planets, raving flamingoes and jungle-loving bears (and we don't just mean the environment).
The story's artistic characters were designed by Sonny Gerasimowicz, who designed the Wild Things in Spike Jonze’s Where the Wild Things Are. Gerasimowicz and team built a cast of puppets and combined them with machine learning artificial intelligence techniques that synchronise to illustrate the warm and welcoming nature of the metaverse.
Electric Theatre Collective was then tasked with developing a process that used AI machine learning to treat the live-action animal puppets and connect them with the 3D CG environments they inhabit, then render everything in a style-inspired by Henri Rousseau.
