Arizona's Coyote beautiful
The ice hockey team born and built in the least likely place for hockey, celebrate their origins and champion diversity in a cracking spot from MullenLowe Los Angeles.
)
Credits
powered by
- Agency MullenLowe/El Segundo
- Production Company Loveboat
- Director Airton Carmignani (Tino)
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency MullenLowe/El Segundo
- Production Company Loveboat
- Director Airton Carmignani (Tino)
- Creative Director Chris Juhas
- Director of Art Production Karen Youngs
- Director of Creaive Technology Martin Pagh Ludvigsen
- Executive Creative Director Laura Sampedro
- Executive Creative Director Carlos Alija
- Head of Design Fabio Brigido
- HP Kate Hildebrant
- Producer Katie Frank
- Senior Art Director Mary Wuensch
- Senior Copywriter Gloria Concepcion
- Managing Partner Jeff Baron
- Executive Producer Rachel Curl
- Head of Production Clark Farrell
- Edit Company/Sound Design Yeti Productions (In-House at MullenLowe/Boston)
- VFX/Post Company MPC/Los Angeles
- Senior Flame Artist Rob Ufer
- Colorist Ricky Gausis
- Managing Director Robert Owens
- Executive Finishing Producer Karena Ajamian
- Head of Production Andrea (Dre) Krichevsky
- Sound Design/Music/Audio Post Satelite Audio
- Producer Kito Siqueira
- Producer Roberto Coelho
- Line Producer Sally Hanson
- DP Billy Pena
- Production Designer David Hedge
- Editor Danilo Abraham
- Producer Sarah Brennan-Athas
- Editor/Sound Desginer Emile Doucette
- Executive Content Producer Aubrey Hayden
- Producer Whit Johnson
- Editor Derrick Monks
- Producer Hurso Ambrifi
- Producer Mike Vlcek
- Producer Thiago Colli
- Producer Koitty
- Producer Charly Coombes
- Post Producer Renan Marques
- Audio Producer Vithor Moraes
- Music Direction Roberto Coelho
- Music Direction Kito Siqueira
- Music Direction Hurso Ambrifi
- Composer Kito Siqueira
- Senior Designer Fazel Sayeh
- Senior Designer Aaron Nandor
Credits
powered by
- Agency MullenLowe/El Segundo
- Production Company Loveboat
- Director Airton Carmignani (Tino)
- Creative Director Chris Juhas
- Director of Art Production Karen Youngs
- Director of Creaive Technology Martin Pagh Ludvigsen
- Executive Creative Director Laura Sampedro
- Executive Creative Director Carlos Alija
- Head of Design Fabio Brigido
- HP Kate Hildebrant
- Producer Katie Frank
- Senior Art Director Mary Wuensch
- Senior Copywriter Gloria Concepcion
- Managing Partner Jeff Baron
- Executive Producer Rachel Curl
- Head of Production Clark Farrell
- Edit Company/Sound Design Yeti Productions (In-House at MullenLowe/Boston)
- VFX/Post Company MPC/Los Angeles
- Senior Flame Artist Rob Ufer
- Colorist Ricky Gausis
- Managing Director Robert Owens
- Executive Finishing Producer Karena Ajamian
- Head of Production Andrea (Dre) Krichevsky
- Sound Design/Music/Audio Post Satelite Audio
- Producer Kito Siqueira
- Producer Roberto Coelho
- Line Producer Sally Hanson
- DP Billy Pena
- Production Designer David Hedge
- Editor Danilo Abraham
- Producer Sarah Brennan-Athas
- Editor/Sound Desginer Emile Doucette
- Executive Content Producer Aubrey Hayden
- Producer Whit Johnson
- Editor Derrick Monks
- Producer Hurso Ambrifi
- Producer Mike Vlcek
- Producer Thiago Colli
- Producer Koitty
- Producer Charly Coombes
- Post Producer Renan Marques
- Audio Producer Vithor Moraes
- Music Direction Roberto Coelho
- Music Direction Kito Siqueira
- Music Direction Hurso Ambrifi
- Composer Kito Siqueira
- Senior Designer Fazel Sayeh
- Senior Designer Aaron Nandor
Celebrating the lack of snowy vistas and wintery tundras you might expect from an ice hockey-loving region, the Arizona Coyotes' gangbusting new film offers a community-focused, culture-driven look at the sport.
Shot on location across Arizona and featuring real Arizonans from across the spectrum, We Hockey. Hockey The Coyotes Way is "a love letter to all the Arizonans that already love hockey, and all the ones who don’t know they love it yet".
“The work celebrates the next era for the sport of hockey in an unexpected and disarming way," comments Fabio Brigido, Head of Design at MullenLowe, the agency behind the project, "with elements which are executed with the highest level of film and design craft. The creative strategy was birthed from the ethos the Coyotes play with; a winning culture versus winning hockey. We are excited to help bring to life this challenger brand that invites culture on and off the ice.".
Directed by Tino of Loveboat, the team’s beloved Kachina logo is brought back to the forefront with an authentic colour palette that is informed directly by the natural landscapes of the state.
