E*TRADE from Morgan Stanley delivers with The Pursuit
A new spot The Pursuit helmed by Park Pictures director Nathan Price.
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Building on E*TRADE’s iconic unexpected and irreverent tone of voice, The Pursuit delves into the joy of discovering something unexpected about someone you thought you knew inside and out, kind of like when consumers find out E*TRADE has joined forces with Morgan Stanley.
As part of an integrated marketing campaign, The Pursuit will run during some of Q1’s biggest events, including NFL playoffs, NBA regular season, and March Madness, and will be featured across channels to capture attention and reinforce our unmatched value proposition.
Credits
View on- Agency 72andSunny/New York
- Production Company Park Pictures
- Director Nathan Price
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Credits
View on- Agency 72andSunny/New York
- Production Company Park Pictures
- Director Nathan Price
- Editing Rock Paper Scissors
- VFX Untold Studios/Los Angeles
- Color Rare Medium
- Sound Design One Thousand Birds
- Editor Akiko Iwakawa-Grieve
- Colorist Mikey Rossiter
- Sound Design Torin Geller
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency 72andSunny/New York
- Production Company Park Pictures
- Director Nathan Price
- Editing Rock Paper Scissors
- VFX Untold Studios/Los Angeles
- Color Rare Medium
- Sound Design One Thousand Birds
- Editor Akiko Iwakawa-Grieve
- Colorist Mikey Rossiter
- Sound Design Torin Geller
The third installment of the More to Love campaign comes at a critical time in the year when many people are looking for a fresh start and new money habits.
Through the lens of a :30 TVC, we follow a family on vacation as they’re just about to go on a hike in a lush jungle setting, when a mischievous capuchin monkey steals mom’s wedding ring and bolts. Suddenly Dad leaps into action (literally) scaling walls at super speed, vaulting giant gaps, and parkouring his way across a luxury resort until he catches the monkey and makes a wise trade to get the ring back.
Finding out your husband is a parkour master? It’s another example of how consumers feel when they realize just how much more they can do with E*TRADE and Morgan Stanley’s powers combined.
