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The Australian-born, Los Angeles-based directing duo Jonathan and Josh Baker (known collectively as TWIN) have expanded their relationship with Academy Films, joining the company’s US roster for commercial and branded representation.
Since joining the Academy family in 2015, TWIN have brought their signature mix of cinematic scope, emotional authenticity and offbeat charm to the company’s UK roster. Their expansion into the US marks a natural next step in a creative partnership defined by curiosity, precision and ambition. Renowned for work that fuses design discipline with human pulse, the Baker brothers have built an international reputation through films for Nike, Google, GE and Beats by Dre, each charged with kinetic energy, wry wit and bold visual storytelling.
Outside the commercial world, the brothers directed the feature film KIN (2018), produced by 21 Laps and Lionsgate, and collaborated with Disney and Lucasfilm on the Star Wars Galactic Starcruiser experience. They’re currently developing multiple narrative projects in both film and tv, including Ursa Major starring Jessica Biel and Scott “Kid Cudi” Mescudi, and Swordplay, a samurai adventure set in a monster-infested Los Angeles.
“Academy has always felt like home to us. They’re the perfect mix of pedigree, taste and humanity,” says Jonathan. “They’re consistently innovating, in whatever shape or form a project requires, without ever resting on their laurels.”
“The UK team have always been in our corner, pushing us to take creative risks while keeping our work honest. What drew us to expand with the US team is the same spirit and hunger to make connective, memorable work with people who genuinely care,” adds Josh Baker. “There’s a real momentum building at Academy, and it feels like the perfect time to go all in together.”
“TWIN have that rare combination of vision and drive,” said John Nguyen, Managing Director at Academy US. “They have this uncanny ability to build worlds that feel alive and cinematic, yet rooted in something deeply human. What excites me most is how their storytelling sensibility naturally crosses formats. They move between commercial, film, and branded worlds with the same integrity, boldness and wonder. Their energy is undeniably contagious, and I couldn’t be more excited to have them join the Academy family on their home turf.”
