Esselunga's heartfelt dadaoke
A father struggles with his soon-to-leave child in this sweet spot from Sune Sorensen.
Credits
powered by- Agency Small/New York
- Production Company Indiana Production
- Director Sune Sorensen
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Credits
powered by- Agency Small/New York
- Production Company Indiana Production
- Director Sune Sorensen
- VFX & Video Post-Production Proxima Milano
- Music Stabbiolo Music
- DP Franz Lustig
- Rep Gregg Dallesandro
- Rep Stacy Karp
- Executive Producer/Partner Karim Bartoletti
- Senior Producer Lilli Auteri
- Editor Luca Angeleri
- Senior Post Producer Alga Pastorelli
- Post Producer Alice Bellini
- Colorist Danilo Vittori
Credits
powered by- Agency Small/New York
- Production Company Indiana Production
- Director Sune Sorensen
- VFX & Video Post-Production Proxima Milano
- Music Stabbiolo Music
- DP Franz Lustig
- Rep Gregg Dallesandro
- Rep Stacy Karp
- Executive Producer/Partner Karim Bartoletti
- Senior Producer Lilli Auteri
- Editor Luca Angeleri
- Senior Post Producer Alga Pastorelli
- Post Producer Alice Bellini
- Colorist Danilo Vittori
It's not often that the words 'carrot' and 'emotional' get to be used in the same sentence, but it would be tough to describe Esselunga's latest campaign without them.
Focussing on a father who struggles with the prospect of his daughter fleeing the nest, Leaving climaxes in a, yes, emotional song perfomed into a, yes, carrot.
Despite the concept sounding silly in our recounting, New York agency SMALL's tale is wonderfully told by director Sune Sorensen; bringing a heartfelt honesty to a situation that's relatable to many.