IFBI’s curious calamities

Upside down cars, gazebo inflagrations and dudes with sleep disorders causing nocturnal mowing disasters, these and other bizarre catastrophes appear in IFBI’s latest initiative. 

Created for Indiana Farm Bureau Insurance by AOR Young & Laramore, the fun campaign We’re Good features three films directed by Ryan Ebner, through ArtClass Content, that showcase various insurance moments that can take one by surprise. 

“Insurance is a pretty crowded category for TV advertising," commented Bryan Judkins, ECD, Young & Laramore, "especially during the Super Bowl. So how do we help a regional insurance company make its mark in such a competitive field? By creating a national-looking campaign filled with entertaining characters, thoughtful insights and relatable, observation-driven humour. And maybe an upside-down car, too.”

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